Opportunities
for an independent musician through the internet
Nowadays, the
Internet has become the most powerful tool which helps independent musicians to
promote their music. For instance, some time ago there were not many
opportunities for independent musicians or bands to get their music published,
the only way was to sign a contract with a record label. However, everything
has changed by using the Internet and its tools including Social Networking,
video streaming, websites and Internet radio. These technologies can assist
independent musicians to spread their music around the world. Although the
Internet has an enormous potential to create a large audience and promotion
opportunities, it can also have a negative impact on their music including
copyright issues and music theft. Not only does the Internet help less famous
artists to expose their music to the public, it can also have significant
impact on their future careers as musicians.
Social
networking
One of the best options to promote your music, audio files
or video files around the world is throughout social networks such as
Soundcloud, Twitter or Facebook.
These sites
enable us to upload, share and promote our music as well as download music. There
are lots of benefits of using sites such as Soundcloud. For instance, sharing
tracks on it and interacting with others users will allow you to distribute
your music to a large audience which can increase your popularity. Moreover,
the low cost of using social networks to promote music makes it very attractive
for users.
Although,
benefits outweigh disadvantages the updating of social network accounts takes
time and effort. Additionally, one of the main concerns for musicians is that
their music is provided mostly for free thereby they are not being paid for
their music.
Internet
radio
Another way to
spread your music, if you do not have the support of record company, is
internet radio.
Now the
internet radio stations offer independent artists an opportunity to promote
their music throughout the radio stations. Even some of the stations have been
especially created for new artists. Consequently, the audio files can be easily
uploaded directly on to their websites.
The main
advantage of it is that there is no need to hire a promotion person or company
to release a new song or piece. Additionally,
internet radio stations are closely connected with digital retail such as iTunes
or Amazon which provides a features such as ‘’buy online’’ button and therefore
their music can be sold.
I do not
consider real disadvantage to this method of promotion.
Video-sharing
web site
sites which
allow the upload of videos and recordings for public viewing. For instance, websites
such as YouTube offer an enormous opportunity for independent musicians and
bands to go public. Among the main benefits of using YouTube is its ability to broadcast
to a large audience. Moreover, YouTube
has created many internet celebrities which have led to their fame beyond of
the internet.
On the other
hand, the negative feedback of subscribers can have a negative impact on an artist’s
creativity.
Bibliography:
Music
opportunities
http://www.newmuz.com/
YouTube
Soundcloud
Social
networking and Arts Organisations by Baron Johnson
(Consideration
of how Art organisation can use web based social networking services to reach out
to and build audiences)
Career in
music
Apendix
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